Lawrence Hitches is an AI SEO consultant based in Melbourne and a senior leader at StudioHawk, one of the most awarded SEO agencies globally. His work focuses on making brands unmissable across Google Search and AI-driven discovery platforms, including ChatGPT, Perplexity, and Google’s AI Overviews.
With a background that spans both search engines and agency-side SEO, Lawrence Hitches brings a rare, inside-out understanding of how search systems evaluate, rank, and cite content. Early in his career, he worked at Bing, where he gained first-hand exposure to how search engines assess quality, relevance, and authority. That experience now underpins his approach to AI SEO, digital PR, and large-scale organic growth strategies.
Lawrence moved into SEO in his late twenties, quickly progressing from hands-on campaign execution to senior leadership roles. He has led organic growth for major Australian and global brands across retail, eCommerce, SaaS, and enterprise sectors, including household names in highly competitive markets. His work consistently blends technical SEO, content strategy, and authority-building through links and digital PR.
At StudioHawk, Lawrence has played a key role in the agency’s expansion and industry recognition. During his tenure, the agency achieved multiple landmark wins, including Best SEO Agency in Australia (twice), three consecutive APAC awards, and Best SEO Agency in the World. He also helped launch Hawk Academy, Australia’s first SEO education platform built entirely on real-world campaigns rather than theory.
Today, Lawrence serves as Chief of Staff at StudioHawk, working closely with the founder across brand, growth, and strategic initiatives. His role spans execution and leadership, taking projects from concept to launch, aligning teams around clear priorities, and ensuring high-impact initiatives move forward efficiently. He also supports inbound growth through SEO, content, and PR designed to attract attention from the right audiences for the long term.
Lawrence’s current focus is AI SEO – helping brands become trusted, cited, and visible not just in traditional search results, but inside AI-generated answers and discovery systems. His strategies are built to future-proof brand visibility by aligning content, authority, and technical foundations with how modern search and AI systems surface information.
Alongside his client and leadership work, Lawrence actively shares insights on SEO, AI search, and brand growth through writing, education, and industry commentary, with a strong emphasis on practical execution over hype.
