John Mueller is a Search Advocate at Google and leads the Search Relations team based in Switzerland. He plays a key role in bridging the gap between Google’s search engineering teams and the broader web publishing community.
John is responsible for communicating how Google Search works and guiding webmasters, SEOs, and developers in building user- and search-friendly websites. His insights are regularly shared through official channels like the Google Search Central Blog and public events.
As a prominent voice on search-related topics, John frequently speaks at conferences, offering clarity on Google’s search systems and algorithm updates. He is known for his practical advice and transparency in discussing search engine behavior.