Helene Jelenc is a search and content strategist focused on helping B2B SaaS companies grow their organic visibility through technical SEO, content strategy and research-driven insights.
She currently serves as Director of SEO at Flow Agency, where she works with B2B tech and professional services brands on search-first strategies, content planning, AI-era visibility benchmarking, and improving the performance of large and complex websites.
Her background is in anthropology and research, which drives her emphasis on understanding human behaviour, intent and cultural context within SEO. She began blogging in the early 2010s, moved into marketing, and has since built a career working with B2B and B2C brands on both technical and content-led search initiatives.
Watch Helene speak at the Zagreb SEO Summit in 2024:
Her work includes technical recommendations that helped scale a B2C site from 200k to over 1M monthly visits in one month, organic strategies that increased page-one rankings and sessions for HR tech brands, and a B2B content hub project that won a US Search Award in 2023. She has been published in Search Engine Journal, BuzzSumo, and Flow Agency, and speaks at events such as BrightonSEO, MeasureFest, Zagreb SEO Summit and SEO Estonia.
Originally from the US and now based in Slovenia, Helene brings a mix of analytical discipline and human-focused thinking to her work. Outside of SEO, she’s a traveller, a food and music enthusiast, and a keeper of chickens.
