Helen Pollitt is Director of SEO at Getty Images, where she leads the SEO team and develops strategies for a large international platform. With more than 17 years of experience, she has worked across businesses ranging from SMEs to multinational enterprise websites, focusing on revenue growth, return on investment, and scalable organic search performance.
Helen specializes in SEO strategy, team building, training, and the development of high-performing digital marketing functions. She is particularly known for helping teams strengthen their SEO capabilities and for translating strategic goals into practical tactics.
She has spoken at conferences including brightonSEO, SearchLeeds, SMX London, and MicroConf, covering SEO and wider digital marketing topics. Helen also regularly contributes to publications such as Search Engine Journal, Search Engine Land, Search Engine Watch, State of Digital, OnCrawl, and Moz.
Helen has been named one of Search Engine Journal’s SEOs to Watch, one of Search Engine Land’s 13 Women Shaping the SEO Field, and one of North Star Inbound’s 53 Best SEO Experts. She was also included in Technology for Marketing’s Top 100 Marketing Influencers Index in 2024 and 2025.
