Fili Wiese is a Berlin-based technical SEO consultant and former Google engineer who specializes in enterprise websites with millions or billions of pages. During roughly seven years at Google, he worked in Search Quality and Ad Traffic Quality, combating web spam and invalid traffic while contributing to global policy.
Fili’s expertise includes crawl optimization, server log-file analysis, indexation strategy, JavaScript rendering, duplication, hreflang, international SEO, entity SEO, programmatic SEO, and recovery from Google penalties or algorithmic visibility losses. He also works across cloud, edge, and CDN environments to improve technical performance and search accessibility at scale.
His recent work increasingly focuses on AI search and GEO, including the management of crawlers such as GPTBot, Google-Extended, Bingbot, ClaudeBot, and PerplexityBot. Fili advises on making content easier for large language models to parse through semantic HTML and uses LLMs for SEO analysis, automation, and custom tooling.
Through SearchBrothers, Fili works with financial platforms, ecommerce marketplaces, publishers, media libraries, travel companies, and SaaS businesses. He is also the creator of webvitals.dev and http.app and regularly speaks at brightonSEO, SMX, and other international conferences about technical SEO, Google algorithms, linking policies, AI search visibility, and large-scale website optimization.
