Dejan Mladenovski is an Australian SEO consultant and programmatic SEO specialist with over 15 years of experience across agency, affiliate, and in-house roles. Based in Sydney, he focuses exclusively on SEO, with deep expertise in technical audits, large-scale site architecture, programmatic SEO, keyword research, link acquisition, NLP optimisation, migrations, schema markup, and toxic link analysis.
Dejan has completed more than 100 technical SEO audits for businesses of all sizes and has written over 1,000 SEO-focused articles across a wide range of industries. His work is grounded in structured, data-driven methodologies, and he has developed custom audit frameworks through years of hands-on execution.
He is the SEO Director at Shuffle Digital, a boutique SEO consultancy specialising in programmatic SEO, where he helps businesses design and scale search solutions built for modern and future-facing search environments. Prior to this, Dejan held senior in-house roles at Localsearch, including Head of Innovation and Lead SEO Engineer, where he worked on one of Australia’s largest directory websites with millions of pages and hundreds of thousands of monthly organic visitors.
Watch Dejan Mladenovski speak at the Sydney SEO Conference in 2024:
Earlier in his career, Dejan was a Senior SEO Manager at Prosperity Media, working on enterprise SEO campaigns after progressing through multiple roles within the agency. He began his SEO journey in affiliate marketing in 2007, launching and growing his own websites before moving into agency and in-house leadership positions.
Beyond client work, Dejan is the founder of Build Sydney, a high-traffic construction and property development platform, and the organiser of the Sydney SEO Collective, the largest SEO meetup in Sydney. He has hosted and spoken at major industry events, including Australia’s largest SEO conference, and is known for his practical, execution-focused approach to scaling SEO through programmatic systems.
