Amanda Walls is the Founder and Director of Cedarwood Digital, an award-winning digital marketing agency based in Manchester. With more than 15 years of experience in digital marketing, she works across SEO, PPC, and digital PR, with a strong focus on aligning search strategy directly to commercial outcomes rather than vanity metrics.
Her career began agency-side, where she progressed from content and strategy roles into senior operational leadership before launching Cedarwood in 2016. With a background as a fully qualified journalist and PR practitioner, Amanda deliberately built Cedarwood around the integration of SEO, paid media, and digital PR, particularly for complex and regulated industries where trust, authority, and compliance are critical.
Watch Amanda Walls speak at brightonSEO in April 2024:
Amanda is especially known for her work in Your Money Your Life sectors, including financial services, insurance, healthcare, legal, and gaming. Much of her speaking and thought leadership focuses on E-E-A-T, digital PR, and how classical persuasion principles such as ethos, pathos, and logos can be applied to modern SEO to improve both visibility and conversion performance. She regularly presents at major industry events, including multiple BrightonSEO editions, SEO Mastery Summit, SEO Estonia, and Digital Marketing Europe.
Alongside agency work, Amanda has trained more than 10,000 individuals through initiatives such as Google’s Digital Garage and Facebook’s Digital Skills programs, and previously ranked as the UK’s highest-rated digital marketing trainer during her time delivering nationwide business training. At Cedarwood, she oversees large-scale paid media and search budgets while maintaining a boutique agency model built around long-term client relationships, high retention, and measurable ROI.
