SMX Advanced Europe 2027

SMX Advanced Europe is a three-day conference for advanced search marketers. Two days of sessions across SEO, PPC, GEO and AI are followed by a Deep Dive Day on September 30 for hands-on, expert-led learning.

The program is independent and vendor-agnostic: the conference is not backed by a software company or digital agency, and the sessions assume experienced practitioners. Topics include AI search visibility, LLM retrieval, advanced bidding, Google Ads scripts, incrementality, measurement and automation.

Roundtables, a reception and Dinner with Friends give attendees small-group exchange with other senior search marketers. Tickets cover coffee and lunch breaks and the session presentations; a two-day ticket covers the conference days only, and the Deep Dive Day can also be bought on its own.