SEO & AI Search Event Barcelona 2026

The SEO & AI Search Event Barcelona 2026 is an international search marketing event taking place in Barcelona on November 12, 2026, bringing together SEO professionals from Barcelona, the Netherlands, Belgium and other parts of Europe.

Organized by Marieke Botman and Jo Juliana Turnbull, the event combines expert presentations, a panel discussion and informal networking, with a focus on how SEO and search are evolving in the age of AI.

The afternoon program features practical sessions around SEO, AI Search, LLM visibility, measurement and the future of search, followed by the panel discussion “What AI Isn’t Replacing”. Confirmed contributors include Clara Soteras Acosta, Isaac Diaz Carpio and Natalia Witczyk, with additional speakers to be announced.

Following the talks and panel, attendees can continue the conversations during networking drinks and tapas in central Barcelona. The event is designed to connect members of Barcelona’s international search community with SEO professionals visiting from across Europe.

The event takes place during Workation BarSEOlona, a week-long SEO workation running from November 8-13. During the week, SEO professionals work on their own projects from Barcelona while taking part in coworking, unconference sessions, knowledge sharing and social activities. Attendance at the November 12 event is also available separately, so joining the full workation is not required.

Both the workation and the event are organized on a voluntary, non-profit basis, with a strong focus on knowledge sharing, community and meaningful connections between search professionals.

Speakers at SEO & AI Search Event Barcelona 2026

This event features talks by the following speakers:

Clara Soteras Acosta
Isaac Diaz Carpio
Natalia Witczyk
David Carrasco Pamies