GEO KNOW HOW 2026

GEO KNOW HOW is an in-person event focused on improving brand visibility within AI-powered platforms such as ChatGPT, Gemini, and Perplexity. The conference presents practical approaches to Generative Engine Optimization and its role in the future of digital marketing.

The program examines how AI-powered search systems are changing user behavior and creating new opportunities for brand growth. Attendees will learn about trends and strategies designed to increase the likelihood that content appears and is quoted in AI-generated responses.

The conference also explores how traditional SEO methods can be extended for generative search platforms. Its focus includes developing GEO skills, adapting existing visibility strategies, and preparing for changes in how people discover information online.

The event aims to develop the first German-speaking community focused on GEO, encouraging participants to exchange experiences and ideas about visibility in AI-powered responses.

Speakers at GEO KNOW HOW 2026

Lena Wintjes ((AI) Search Director at S-Communication Services GmbH)
Jörg Niethammer (Strategic Search Manager at Hansgrohe)
Dina Falk (Senior Director Digital Marketing & SEO at DHL Group)
Christian Schulze (Professor at Frankfurt School of Finance & Management)
Julia Weißbach (Head of Strategic Marketing & Communication at SISTRIX)
Christian Rieber (Head of Search & Analytics at ADAC)
Benjamin Szturmaj (Head of SEO at CarVia)