Carrie Hill is a Local SEO Analyst at Sterling Sky and Event Manager for Local University, where she brings nearly two decades of experience in digital marketing. She co-founded the agency Ignitor Digital and has specialized in local search strategy, analytics, and small business brand building since 2005.
Carrie is a frequent speaker at industry events including Pubcon, SMX, and LocalU, and regularly co-hosts Last Week in Local. Her work focuses on helping businesses succeed in Google’s local ecosystem, including Zero-Click search, Local Service Ads, and paid social.
As a long-time industry contributor, Carrie has written for Search Engine Land, Search Engine Watch, and Search Engine News. She also manages content and community for LocalU, supporting ongoing education in local search marketing.
